IIMA – Business And Intellectual Property
Business

IIMA – Business And Intellectual Property

Protect Your Ideas

Overview

Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.

Paperback

184 Pages | ISBN13 9788184001402
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Anurag K  Agarwal
Anurag K Agarwal
Anurag K. Agarwal is a mechanical Engineer from MNREC, Allahabad (now known as MNNIT). After working for less than a year with Bharat Petroleum, he decided to study law. He completed his LL.B., LL.M., and LL.D. from Lucknow University and a second LL.M. from Harvard Law School. He practised as an Advocate at Lucknow for about seven years and for about a year and a half at Delhi. He switched over to full-time teaching in 2004, with a brief stint at MDI Gurgaon. He has been with IIMA since then in the Business Policy Area and has been the Chairperson of the Post Graduate Programme in Public Management and Policy (PGP-PMP) at IIMA. He is a visiting faculty at ESSEC, Paris. His teaching and research interests include intellectual property, dispute resolution, and relationship between business, government, and law.
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