The Big Connect
Business

The Big Connect

Politics in the Age of Social Media

Overview

Are digital means of communication better than traditional bhaashans and processions? Will a social media revolution coerce armchair opinion makers to head to poll booths? Twitter, Facebook and LinkedIn are changing the way the denizens of the world, and more specifically, the youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi and Arvind Kejriwal, the book discusses the role of a digital community in Indian politics.

Shaili Chopra
Shaili Chopra
Shaili Chopra is an award-winning journalist who reports on business and economic affairs. She has worked with ETNOW, NDTV and CNBC. She was presented the RamNath Goenka Award for the best in business journalism for 2010–11 and the News Television Award for Best Reporter for 2007. She is among the most trusted faces in Indian journalism and known for breaking news and her incisive interviewing style. Industry chamber FICCI conferred upon her their Young Leader Award. CNN-IBN counted her among the thirty witty, intelligent women to follow on Twitter. She is currently working on digital content platforms in her new avatar as a young entrepreneur. In a career of over fifteen years, through her interactions, she has been a keen observer of leadership and success stories. When I Was 25 is Shaili’s third book. Her second book, The Big Connect: Politics in the Age of Social Media, was published earlier this year by Random House India.
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