The Curious Marketer

The Curious Marketer

Expeditions in Branding and Consumer Behaviour


"‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing. "


272 Pages | ISBN13 9780670089758
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Harish Bhat
Harish Bhat
"Currently a member of the Group Executive Council of Tata Sons, Harish Bhat has held many roles in the Tata Group over the past twenty-seven years, including managing director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd. Harish is an alumnus of BITS Pilani and Indian Institute of Management Ahmedabad. He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. An avid marketeer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for the Hindu Business Line and Mint. Harish is an incorrigible foodie and fitness freak. His wife, Veena, is a professor of computer science. They have a teenage daughter, Gayatri. He can be reached at"
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