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From Unknown to Unforgettable

From Unknown to Unforgettable

Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand

Harsh Pamnani
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Paperback / Hardback

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

Imprint: Penguin Business

Published: Oct/2024

ISBN: 9780143463962

Length : 256 Pages

MRP : ₹399.00

From Unknown to Unforgettable

Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand

Harsh Pamnani

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

Buying Options
Paperback / Hardback

Harsh Pamnani

Harsh Pamnani is a brand consultant and a business storyteller. He has worked with unicorn start-ups such as FirstCry and Icertis, think tanks like World Bank, and corporates like Deloitte and Cognizant. He is the author of a best-selling book series, Booming Brands, and co-author of the national bestseller Booming Digital Stars. He has also penned over 100 articles on brand building. His work has appeared in top-tier publications like CNBC, Forbes, Economic Times and Financial Express.
Harsh has delivered talks at prestigious forums, including TEDx (seven-time speaker), Josh Talks, IIT Bombay and IIM Ahmedabad. Additionally, he has taught start-up branding course at MICA Ahmedabad and business storytelling at IIM Indore.


Harsh earned his MBA from XLRI, Jamshedpur. For more information about him, please visit www.harshpamnani.com.

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