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The Life of Y

The Life of Y

Engaging Millennials as Employees and Consumers

Debashish Sengupta
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Paperback / Hardback

Imprint: Penguin Business

Published: Dec/2024

ISBN: 9780143464303

Length : 320 Pages

MRP : ₹399.00

The Life of Y

Engaging Millennials as Employees and Consumers

Debashish Sengupta

Buying Options
Paperback / Hardback

Debashish Sengupta

Debashish (Deb) Sengupta works as Associate Professor (SL) and Course Leader (International Business & Management) at University of Portsmouth, London. Deb is the winner of two prestigious national-level awards for his research and writing, in India and in Bahrain. His book ‘The Life of Y’ won the first prize at DMA-NTPC business book awards for the year 2018-19. His research project on role and motivations of young women volunteers during Covid-19 won the ‘Best Research Project in the Kingdom of Bahrain’ award for the year 2022-23. His book The Life of Y has been featured in the collections of Stanford University. Deb is a well-known researcher and author in the area of young people at work and has several acclaimed books, research articles and digital artefacts to his credit, that have been widely read and used.

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