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Beating the Boycott

Beating the Boycott

(Penguin Petit)

Milind Khandekar
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After two years of hard work, Ratilal Makwana was thrilled when the government offered him the job of running an Indian Petrochemicals Corporation Limited agency. However, his pleasure was short-lived, for on the day of the inauguration, everyone in the huge plastics industry boycotted him for his caste.
His business acumen and drive helped his business grow in leaps and bounds, yet when the markets opened, his was the only agency in the country to be shut down—he believes caste discrimination was at the root of it. Despite having the odds stacked against him, Ratilal went on to build a booming business, introducing stronger, cheaper, more durable material that forever changed the market.
Find out how he refused to back down in the face of opposition in this compelling story.

Imprint: Penguin

Published: Jul/2017

Length : 11 Pages

MRP : ₹15.00

Beating the Boycott

(Penguin Petit)

Milind Khandekar

After two years of hard work, Ratilal Makwana was thrilled when the government offered him the job of running an Indian Petrochemicals Corporation Limited agency. However, his pleasure was short-lived, for on the day of the inauguration, everyone in the huge plastics industry boycotted him for his caste.
His business acumen and drive helped his business grow in leaps and bounds, yet when the markets opened, his was the only agency in the country to be shut down—he believes caste discrimination was at the root of it. Despite having the odds stacked against him, Ratilal went on to build a booming business, introducing stronger, cheaper, more durable material that forever changed the market.
Find out how he refused to back down in the face of opposition in this compelling story.

Select Preferred Format

Milind Khandekar

Milind Khandekar has over twenty-two years of experience in the field of journalism. He is currently managing editor at Media Content and Communications Services (I) Pvt. Ltd (MCCS), and looks after the editorial content of ABP News, ABP Ananda and ABP Majha. He has previously worked with the Navbharat Times and Aaj Tak. He is a product of the Times Centre for Media Studies, and received the Rajendra Mathur Award for best trainee (Hindi) in 1991.

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