Paddy Rangappa

After completing his MBA from the Indian Institute of Management, Ahmedabad, Paddy Rangappa worked for 13 years in Procter & Gamble, covering media, market research, brand management and category management. In 1999 he was posted to Indonesia and then to Singapore as head of Media for P&G's Asean, Australasia and India region. In 2001, he joined the multinational fast-food company McDonald's where he's currently Senior Director - Marketing, Asia-Pacific, Middle East Africa (APMEA). Paddy's work involves travelling extensively; he works with the markets in the APMEA region and interacts frequently with the other regions and global headquarters in the US. This gives his wide exposure to the colourful characteristics, quirks and foibles of a variety of people from a variety of places. Growing up in an Indian Army family, he has lived in many places in India. He's married with a 25 year-old boy and a 21 year-old girl. He plays a decent game of tennis (university captain and former number 1 ranked player in Gujarat). He also writes a regular humour column in the Indian newspaper DNA (http://theflip-side.blogspot.com/).