Big Country, Little Business

A beginner’s guide to building your own micro-enterprise

Historically, India has been a nation of small businesses and entrepreneurial strivers. The job was an idea introduced by the British to administer the country and exploit its natural resources. In the post-COVID world, even as economies are working furiously to regain what they have lost and governments are eager to encourage the small entrepreneur. If you would like to establish your own enterprise, this is the best time to start. While the environment is challenging as all business environments are, it has never been as easy to start a business as it is now.

Big Country, Little Business has been drafted from the experiences of the 15,000 micro-enterprises that the authors have helped set up and their indepth understanding of the small business environment. The book offers both advice for setting up a micro-enterprise and talks about generating business ideas.

There is tremendous power within you to be the architect of your own future. This book will help you understand what you need to realize your dreams.