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Brand Shastra

Brand Shastra

Use the power of marketing to transform your life

Mainak Dhar
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What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald’s change your life?

This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleaguesthere are lessons and insights in the book that you’ll find yourself relating to and applying in how you lead your life.

Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar’s Brand Shastra will stimulate, inspire and entertain.

Imprint: India Portfolio

Published: Jun/2016

ISBN: 9780143425700

Length : 304 Pages

MRP : ₹399.00

Brand Shastra

Use the power of marketing to transform your life

Mainak Dhar

What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald’s change your life?

This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleaguesthere are lessons and insights in the book that you’ll find yourself relating to and applying in how you lead your life.

Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar’s Brand Shastra will stimulate, inspire and entertain.

Select Preferred Format

Mainak Dhar

Mainak Dhar is an alumnus of the Indian Institute of Management, Ahmedabad and has spent over two decades in the corporate sector. He began his career with Procter & Gamble, spending close to eighteen years there in marketing and general management roles in India and across the Asia-Pacific region. In early 2014, after fifteen years abroad, he moved back to India as the CEO of the India operations of a major multinational consumer products company. A self-described cubicle dweller by day and writer by night, Mainak is also the author of over a dozen books, some of which have been bestsellers in India and abroad. These books have been translated into half-a-dozen languages. When he's not at work or spending time with his wife, Puja and son, Aaditya, he can usually be found thinking of, or working on, his next book.