Disrupt and Conquer
How TTK Prestige Became a Billion-Dollar Company
The TTK Group was founded in 1928 in Chennai (then Madras) by T.T. Krishnamachari, who later became a Union minister and held the portfolios of finance, industry and commerce for close to fifteen years.
In this book, the current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through the journey of this extraordinary company which fought off bankruptcy and rose like a phoenix to become a highly profitable, successful entity.
What makes this story all the more startling is that T.T. Jagannathan is an accidental and reluctant businessman. He came into the profession very unexpectedly, and without any preparation, with neither an MBA nor having ever worked in the family business before having its very survival entrusted to him.
Like a phoenix, the Group and its constituent companies, have risen from the ashes, many times over, to stand tall and proud. This is the story of a journey that began with early success and experienced catastrophic disasters, and set about turning its fortunes around in stunning comebacks, time and again.
With invaluable business lessons, decades of experience and innovation distilled in these pages, Disrupt and Conquer is a must-read for aspiring entrepreneurs, executives and business leaders.
T.T. Jagannathan is the chairman of the TTK Group. He is a gold medalist from IIT Madras and holds a master's in operations research from Cornell University, USA. He is a gourmet cook, an avid golfer and bridge player.
Sandhya Mendonca (Author)
A journalist-turned-media entrepreneur, Sandhya has co-authored Reva EV: India's Green Gift to the World, and her stories have been published in the bestselling Chicken Soup series. Sandhya is the founder, managing director and editor-in-chiefof Raintree Media Pvt. Ltd and the festival director of India's first multi-arts women's cultural festival, Under the Raintree.