IIMA – Business And Intellectual Property
Business

IIMA – Business And Intellectual Property

Protect Your Ideas

Overview

Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.

Paperback

184 Pages | ISBN13 9788184001402
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Anurag K  Agarwal
Anurag K Agarwal
Having graduated from Harvard Law School, Anurag K. Agarwal was the first recipient of the Marti Mannariah Gurunath Outstanding Teacher Award at Indian Institute of Management, Ahmedabad. His teaching, consulting and research interests include business and intellectual property, business leadership, contracts and arbitration, infrastructure and PPPs, medico-legal issues in healthcare and related issues. Agarwal conducts executive education for the government as well as public and private sector companies. He was a practicing advocate in Lucknow for seven years before switching to teaching. Agarwal writes a weekly column 'Lawfully Yours' for DNA, Ahmedabad. He has authored three books-Business Leadership and Law (2017), Contracts and Arbitration for Managers (2016) and Business and Intellectual Property (2010).
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