Making the Elephant Dance
The Tata Way to Innovate, Transform and Globalize
Sunil Mithas How should incumbents transform themselves? Making the Elephant Dance provides a roadmap using the levers of business excellence, innovation and globalization by documenting the Tata group’s transformational journey from a $5.8-billion Indian firm in 1992 to a $103-billion global powerhouse in 2014, with over 65 per cent of revenues coming from outside India. Tata is one of the most admired companies in the world. This book explains the sequence of leadership and management interventions that Tata used following the liberalization of the Indian economy in the 1990s to become the largest private-sector employer in both India and the United Kingdom, and acquire iconic brands such as Jaguar Land Rover and Tetley. Sunil Mithas profiles the transformational journey of incumbents such as Tata Steel, Jaguar Land Rover, Tata Consultancy Services, Titan, Indian Hotels, Tata Power and Tata Chemicals to provide a framework for almost any organization to rediscover its potential and charge ahead.