Making the Elephant Dance

Making the Elephant Dance

The Tata Way to Innovate, Transform and Globalize


Sunil Mithas How should incumbents transform themselves? Making the Elephant Dance provides a roadmap using the levers of business excellence, innovation and globalization by documenting the Tata group’s transformational journey from a $5.8-billion Indian firm in 1992 to a $103-billion global powerhouse in 2014, with over 65 per cent of revenues coming from outside India. Tata is one of the most admired companies in the world. This book explains the sequence of leadership and management interventions that Tata used following the liberalization of the Indian economy in the 1990s to become the largest private-sector employer in both India and the United Kingdom, and acquire iconic brands such as Jaguar Land Rover and Tetley. Sunil Mithas profiles the transformational journey of incumbents such as Tata Steel, Jaguar Land Rover, Tata Consultancy Services, Titan, Indian Hotels, Tata Power and Tata Chemicals to provide a framework for almost any organization to rediscover its potential and charge ahead.


342 Pages | ISBN13 9780670088287
  • Amazon
  • Flipkart
  • Kobo
  • Google Play
Sunil Mithas
Sunil Mithas
Dr Sunil Mithas (PhD, University of Michigan) is a professor at the Robert H. Smith School of Business at the University of Maryland, and a leading expert on strategies for managing innovation and excellence for corporate transformation. He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute. Sunil experienced first-hand the transformational journey of the Tata group, both as an employee and as one of the early assessors of the Tata Business Excellence Model. He speaks frequently at industry events and has researched or consulted with organizations such as Johnson & Johnson, Lear, A.T. Kearney, and the US Census Bureau.
More by the author
Discover your next book