The Big Connect
Politics in the Age of Social Media
Are digital means of communication better than traditional bhaashans and processions? Will a social media revolution coerce armchair opinion makers to head to poll booths? Twitter, Facebook and LinkedIn are changing the way the denizens of the world, and more specifically, the youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi and Arvind Kejriwal, the book discusses the role of a digital community in Indian politics.
An award-winning journalist, Shaili Chopra has written four books and is the founder of India's biggest platform for championing stories of women, SheThePeople.TV, which reaches over 15 million women through its online and offline network. As a writer, her work has been fearless and fierce. Through SheThePeople, she has documented over 40,000 stories. Chopra received the Vital Voices Fellowship (founded by Hillary Clinton and Madeleine Albright) for 2017. She won the Woman Entrepreneur of the Year Award by Entrepreneur.com. Beyond Diversity Foundation also felicitated her with Woman of Influence Award, 2017, for her work with SheThePeople. In March 2016, Shaili was announced as one of India's Top 50 Most Influential Women in Media, Marketing and Advertising by Impact. Her business books have been published to critical acclaim.