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Customer in the Boardroom

Customer in the Boardroom

Crafting Customer-Based Business Strategy

Rama Bijapurkar
,
Rama Bijapurkar
Select Preferred Format

Is the customer in your boardroom?

The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.

Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

Imprint: Penguin Business

Published: Feb/2023

ISBN: 9780143461302

Length : 256 Pages

MRP : ₹399.00

Customer in the Boardroom

Crafting Customer-Based Business Strategy

Rama Bijapurkar
,
Rama Bijapurkar

Is the customer in your boardroom?

The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.

Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

Select Preferred Format

Rama Bijapurkar

Rama Bijapurkar is one of India's most respected thought leaders on market strategy and India's consumer economy. She has served as an independent director on the boards of several blue-chip companies. Rama writes extensively in the media and is a dominant voice on issues relating to India's business, consumers and polity. Her book We Are Like That Only: Understanding the Logic of Consumer India is widely acclaimed.

Rama Bijapurkar

Researcher, academic, independent director on several Indian blue-chip boards, author of widely acclaimed books on Consumer India and on business-market strategy, Rama Bijapurkar is a recognised thought leader on market strategy and consumer behaviour as well as a keen commentator on social and cultural change in India.

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