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Customer to Human

Customer to Human

The CX Factor in Modern Business

Murali Balaraman
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Customer to Human stems from Murali Balraman’s extensive experience in customer experience and customer centricity. Murali took a pledge to give back his life’s lessons many years ago and this book marks a step in that direction. It is filled with stories and experiences, to evoke the reader’s interest and ideas that impact an organization or business. Every business has a customer, big or small, and that customer is the business’s most important asset.
Whether you are a startup or an established business there is something for you in this book. It contains trends, insights, methods and technologies laid out in an easy-to-read format and is relevant for anyone seeking well-researched information in this field. It is also filled with invaluable stories on inspirational customer experiences (CX), agnostic to which industry you belong to.

Imprint: India Viking

Published: Feb/2021

ISBN: 9780143450672

Length : 342 Pages

MRP : ₹499.00

Customer to Human

The CX Factor in Modern Business

Murali Balaraman

Customer to Human stems from Murali Balraman’s extensive experience in customer experience and customer centricity. Murali took a pledge to give back his life’s lessons many years ago and this book marks a step in that direction. It is filled with stories and experiences, to evoke the reader’s interest and ideas that impact an organization or business. Every business has a customer, big or small, and that customer is the business’s most important asset.
Whether you are a startup or an established business there is something for you in this book. It contains trends, insights, methods and technologies laid out in an easy-to-read format and is relevant for anyone seeking well-researched information in this field. It is also filled with invaluable stories on inspirational customer experiences (CX), agnostic to which industry you belong to.

Select Preferred Format

Murali Balaraman

Murali Balaraman has been a lifelong student and practitioner of customer experience and customer centricity. As a consultant and advisor his work has taken him across geographies and industries to meet with key influencers of respective Industries. As a professional his work experience spans across consulting (EY), IT services (IBM and Polaris), financial services (HDFC Bank and Citibank), and professional services (Lovelock & Lewis, now a member firm of PWC and Shaw Wallace).

Trained to be a chartered and cost and works accountant, Murali, quickly drifted away to his first love-customers. His passion for analytical reasoning has never died down though.

Murali currently lives in Bengaluru with his wife and daughter.

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Customer to Human

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