Dreamers and Unicorns

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DREAMERS: Most Dreamers or early-stage startups, know how to build products, not organisations. Most Dreamers stay local and never become a Unicorn with a national footprint.

UNICORNS: Three curses the Unicorns have to watch for-a narcissistic leader, a leadership team of old cronies and a toxic culture. These prevent them from going global and becoming Market Shapers.

MARKET SHAPERS: A Market Shaper changes how we live and work-across countries and cultures. Their challenge is to continuously earn the trust of governments and communities.

INCUMBENTS: Many Incumbents were once Market Shapers and Unicorns. The leaders don’t know that the firm and its offerings are irrelevant. Not being able to attract and retain talent is a warning bell the leaders often ignore.

Packed with ideas and innovations, this powerhouse of a book by best-selling author and talent management specialist Abhijit Bhaduri explains why leadership, talent and culture are the new drivers of growth whether you are a Dreamer, a Unicorn, a Market Shaper or an Incumbent.