Publish with us

Follow Penguin

Follow Penguinsters

Follow Hind Pocket Books

Elephants and Cheetahs

Elephants and Cheetahs

The Beauty of Operations

Saral Mukherjee
Select Preferred Format

Do systems have souls?This book, based on a popular elective at IIM Ahmedabad, examines the hard trade-offs inherent in the design of operating systems and business models to look for answers. It encourages business leaders to ask two different sets of existential questions: does the organization that I am managing have a soul, and if so, what are the strategic choices that enable its synthesis (external orientation) and, do I have a soul and if so who am I (internal orientation)? In the process, it uncovers a beauty inherent in patterns of strategic choices that enables an organizational soul to emerge and an appreciation of the diversity of such souls.

Imprint: India Portfolio

Published: Jan/2021

ISBN: 9780143451730

Length : 416 Pages

MRP : ₹399.00

Elephants and Cheetahs

The Beauty of Operations

Saral Mukherjee

Do systems have souls?This book, based on a popular elective at IIM Ahmedabad, examines the hard trade-offs inherent in the design of operating systems and business models to look for answers. It encourages business leaders to ask two different sets of existential questions: does the organization that I am managing have a soul, and if so, what are the strategic choices that enable its synthesis (external orientation) and, do I have a soul and if so who am I (internal orientation)? In the process, it uncovers a beauty inherent in patterns of strategic choices that enables an organizational soul to emerge and an appreciation of the diversity of such souls.

Select Preferred Format

Saral Mukherjee

Saral Mukherjee is an associate professor in the production and quantitative methods area at IIM Ahmedabad. He specializes in Operations management and is involved in research, teaching and consulting in the area of supply chain redesign, operations strategy, marketing-operations interface and managing platform businesses. He is the recipient of the 'Marti Mannariah Gurunath Outstanding Teacher Award' at IIMA in 2014, 2015, 2016, 2017, 2018, 2019 and 2020 and the 'SRK Distinguished PGPX Faculty Award' at IIMA in 2017 and 2020. A production engineer from Jadavpur University, he has worked on production shop floors before joining IIM Calcutta as a doctoral student. His academic career spans close to two decades at IIM Ahmedabad during which he has taught core courses on Operations, Marketing and Ethics for MBA students as well as working executives.

Start the new year with the right book!

Let’s admit it: 2020 was not fun. But as well go into 2021 it’s hard to get the new year feeling. Some argue it’s just a day apart from 2020 – why should it be drastically different? Well, dear reader, it could be. All you need to do is change up your mindset, and what […]