A captivating account of innovations, disruptions and challenges that define the Indian hotel industry.
How did the Taj, the Oberoi and the ITC hotels come to dominate the Indian hotel landscape? What are the challenges thrown by the disrupters-the foreign chains, OYO, the online travel agents and the young start-ups? What does the future hold?
This book answers these and many more such questions.
Based on the author’s years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It also captures the enormous shifts and changes including guest preferences, consumer profiles and disruptions brought in by technology. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store for the future.
Imprint: India Portfolio
Published: Jul/2022
ISBN: 9780143428374
Length : 288 Pages
MRP : ₹399.00
India stands unmatched with its rich culture and tradition in hospitality, which millions of international and local travelers have experienced over the years. Today’s travelers know what they want and are seekers of authentic, immersive experiences. Hotels are at the center of it all. The Indian hotel industry, however, has shifted enormously over the years. […]