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From Oberoi to Oyo

From Oberoi to Oyo

Behind the scenes with the movers and shakers of India’s hotel industry

Chitra Narayanan
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A captivating account of innovations, disruptions and challenges that define the Indian hotel industry.

How did the Taj, the Oberoi and the ITC hotels come to dominate the Indian hotel landscape? What are the challenges thrown by the disrupters-the foreign chains, OYO, the online travel agents and the young start-ups? What does the future hold?

This book answers these and many more such questions.

Based on the author’s years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It also captures the enormous shifts and changes including guest preferences, consumer profiles and disruptions brought in by technology. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store for the future.

Imprint: India Portfolio

Published: Jul/2022

ISBN: 9780143428374

Length : 288 Pages

MRP : ₹399.00

From Oberoi to Oyo

Behind the scenes with the movers and shakers of India’s hotel industry

Chitra Narayanan

A captivating account of innovations, disruptions and challenges that define the Indian hotel industry.

How did the Taj, the Oberoi and the ITC hotels come to dominate the Indian hotel landscape? What are the challenges thrown by the disrupters-the foreign chains, OYO, the online travel agents and the young start-ups? What does the future hold?

This book answers these and many more such questions.

Based on the author’s years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It also captures the enormous shifts and changes including guest preferences, consumer profiles and disruptions brought in by technology. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store for the future.

Select Preferred Format

Chitra Narayanan

Chitra Narayanan is a Delhi-based journalist who keeps an interested gaze on consumer behaviour. She is currently an editorial consultant with The Hindu Business Line, and in her two-and-a half-decade-long journalistic career has had stints with BW Businessworld, Business Today, Economic Times and Business Standard. She has also written for the Mint and Telegraph. She has written widely on marketing strategy, workplaces, travel and hospitality. A lover of crime fiction and a fan of P.G. Wodehouse, she would love to write an old-world mystery with a hotel as a setting.

The Evolution of the Hotel Industry in India

India stands unmatched with its rich culture and tradition in hospitality, which millions of international and local travelers have experienced over the years.  Today’s travelers know what they want and are seekers of authentic, immersive experiences. Hotels are at the center of it all. The Indian hotel industry, however, has shifted enormously over the years. […]