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From Pony to Unicorn

From Pony to Unicorn

Scaling a Start-Up Sustainably

Sanjeev Aggarwal
,
T.N. Hari
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The journey of a business-from a small start-up to a large company ready for an initial public offering (IPO)-is fraught with pitfalls and landmines. To scale a company, one needs to do more than just expand distribution and ramp up revenue. Scale entails a long-term vision that includes putting in place a timeline to achieve anticipated milestones, hiring and managing the right talent, sourcing capital to support expansion and building in simple yet effective processes as well as technology. Scaling requires the founders and the leadership team to understand the different pieces of the puzzle of scale and the components of organization-building.

From Pony to Unicorn lucidly describes the X-to-10X journey that every start-up aspiring to become a unicorn has to go through. The book effortlessly narrates the fundamental principles behind scaling. Peppered with anecdotes, insights and practical wisdom, the book is a treasure trove of lessons derived from the authors’ rich personal experiences in both building and guiding several start-ups that went on to attain the ‘unicorn’ status and became public-listed companies. Guaranteed to make for a very interesting read, the book will be useful to entrepreneurs, leaders and investors involved in scaling start-ups.

Imprint: India Portfolio

Published: Dec/2020

ISBN: 9780670094448

Length : 272 Pages

MRP : ₹599.00

From Pony to Unicorn

Scaling a Start-Up Sustainably

Sanjeev Aggarwal
,
T.N. Hari

The journey of a business-from a small start-up to a large company ready for an initial public offering (IPO)-is fraught with pitfalls and landmines. To scale a company, one needs to do more than just expand distribution and ramp up revenue. Scale entails a long-term vision that includes putting in place a timeline to achieve anticipated milestones, hiring and managing the right talent, sourcing capital to support expansion and building in simple yet effective processes as well as technology. Scaling requires the founders and the leadership team to understand the different pieces of the puzzle of scale and the components of organization-building.

From Pony to Unicorn lucidly describes the X-to-10X journey that every start-up aspiring to become a unicorn has to go through. The book effortlessly narrates the fundamental principles behind scaling. Peppered with anecdotes, insights and practical wisdom, the book is a treasure trove of lessons derived from the authors’ rich personal experiences in both building and guiding several start-ups that went on to attain the ‘unicorn’ status and became public-listed companies. Guaranteed to make for a very interesting read, the book will be useful to entrepreneurs, leaders and investors involved in scaling start-ups.

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Sanjeev Aggarwal

Sanjeev has spent three decades in the Indian technology sector. At the turn of the century, he co-founded Daksh, a pioneer in BPO industry. It was acquired by IBM in 2004 and he continued to be the company's CEO till 2006. During this six year period, company grew to 20,000 people.
In 2006, he co-founded Helion. It was the beginning of tech investing in India and Helion helped in creating a 'startup' ecosystem. At Helion, Sanjeev has been an active early-stage investor in several themes across consumer internet and outsourcing. He is the board member of market-leading companies: Axtria, Azure (AZRE), BigBasket, Livspace, and MakeMyTrip (MMYT). Collectively, the market cap of these companies grew from $250 Million at the time of Helion investment to $5 Billion in less than a decade.
Sanjeev is a lifecycle investor. He has seen the entire start-finish spectrum of the startups with ambiguities of the early years to the structural challenges of the growth years. In 2017, he co-founded Fundamentum with Nandan Nilekani and wants to leverage his experience as an entrepreneur and as an investor to help build lasting institutions. Through this platform, he wants to participate in building the 'scale up' ecosystem in the country.

T.N. Hari

After a long stint at Tata Steel in various roles, Hari spent the next 18 years with a string of five agile and high-growth start-ups. The four start-ups prior to BigBasket saw successful exits. Three of them are now Unicorns.

Hari is an angel investor, advisor and sounding board to numerous young entrepreneurs and startups. He straddles the entire start-up ecosystem from accelerators like Techstars and Silicon Road to a growth stage VC fund (The Fundamentum Partnership).

Hari is a prolific writer and has co-authored four books before this, the last being "Saying No to Jugaad - The Making of Bigbasket". Hari has studied at IIT and IIM and worked at an executive level with multiple start-ups/scale-ups. His strength and passion is in scaling organizations through clear thinking and relentless execution. LinkedIn had identified me as the one of the Top Voices in India for three years in a row (2016, 2017, and 2018).

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