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How to Make the Right Decision

Sonali Bendre Behl
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FROM THE ACCLAIMED IIMA BUSINESS BOOKS SERIES

How can you better manage your inventory by looking at the past movement of your stock?
How can you ensure that your customer mailings target the right people to make the most impact?
How do you go about hiring the appropriate people for a job profile?
Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer. In this accessible, user-friendly book, Professor Arnab K. Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for your workplace. With examples and case studies, How to Make the Right Decision is the most useful book you can buy for yourself and your business.

Imprint: Random Business

Published: May/2015

ISBN: 9788184001624

Length : 192 Pages

MRP : ₹299.00

IIMA

How to Make the Right Decision

Sonali Bendre Behl

FROM THE ACCLAIMED IIMA BUSINESS BOOKS SERIES

How can you better manage your inventory by looking at the past movement of your stock?
How can you ensure that your customer mailings target the right people to make the most impact?
How do you go about hiring the appropriate people for a job profile?
Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer. In this accessible, user-friendly book, Professor Arnab K. Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for your workplace. With examples and case studies, How to Make the Right Decision is the most useful book you can buy for yourself and your business.

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Sonali Bendre Behl

Prof. Arnab Kumar Laha is a member of the faculty at the Indian Institute of Management, Ahmedabad. He received his PhD degree from the Indian Statistical Institute. He has a strong interest in the fi elds of business
analytics, quality management and risk management and teaches several courses on these subjects at IIMA. He
has published several research papers in national and international journals of repute.

Prof. Laha was featured among India's best business school professors by Business Today in 2006 and
Business India in 2012. In August 2014, he was named as one of the '10 Most Prominent Analytics Academicians in India' by Analytics India Magazine. He is the convener of the IIMA series of conferences on Advanced Data Analysis, Business Analytics and Intelligence, which is held biennially since 2009. He has been associated as a consultant with several reputed organizations, both in the private and public sectors.

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