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IIMA – Business And Intellectual Property

IIMA – Business And Intellectual Property

Protect Your Ideas

Anurag K Agarwal
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Business and Intellectual Property reflects on the future of Intellectual Property (IP) in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile, and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today.

The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

Imprint: Random Business

Published: Sep/2016

ISBN: 9788184001402

Length : 184 Pages

MRP : ₹399.00

IIMA – Business And Intellectual Property

Protect Your Ideas

Anurag K Agarwal

Business and Intellectual Property reflects on the future of Intellectual Property (IP) in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile, and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today.

The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

Select Preferred Format

Anurag K Agarwal

Having graduated from Harvard Law School, Anurag K. Agarwal was the first recipient of the Marti Mannariah Gurunath Outstanding Teacher Award at Indian Institute of Management, Ahmedabad. His teaching, consulting and research interests include business and intellectual property, business leadership, contracts and arbitration, infrastructure and PPPs, medico-legal issues in healthcare and related issues. Agarwal conducts executive education for the government as well as public and private sector companies. He was a practicing advocate in Lucknow for seven years before switching to teaching. Agarwal writes a weekly column 'Lawfully Yours' for DNA, Ahmedabad. He has authored three books-Business Leadership and Law (2017), Contracts and Arbitration for Managers (2016) and Business and Intellectual Property (2010).

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