A Double Life
My Exciting Years in Theatre and Advertising
A Double Life traces the life and career of Alyque Padamsee, spanning nearly all the years in his twin professions of theatre and advertising. Director of the Theatre Group of Bombay and former chief executive of Lintas India, Padamsee was acclaimed for playing Mohammad Ali Jinnah in the film Gandhi and for his provocative and successful advertisement campaigns.
A Double Life offers you a chance to go backstage with the man who was dubbed India's Communications Guru as he unfolds thrilling scenes from his high voltage life. With acute human insights that illuminate the book like flashes of lightning, Padamsee reveals the hidden stories behind blockbuster productions like Evita and Jesus Christ Superstar, and the memorable advertisements for megabrands like Liril and Kama Sutra.