Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity—Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth.
In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
Navi Radjou is a Silicon Valley-based innovation and leadership thinker who advises senior executives worldwide on inclusive and sustainable growthstrategies. He has co-authored the international bestsellers JugaadInnovation:ThinkFrugal,BeFlexible,GenerateBreakthrough GrowthandFromSmartToWise: Acting and Leading With Wisdom.
Jaideep Prabhu is professor of marketing and Jawaharlal Nehru professor of Indian business at Judge Business School, University of Cambridge. He has a BTech from IIT Delhi and a PhD from the University of Southern California