Target 3 Billion

Target 3 Billion

PURA: Innovative Solutions Towards Sustainable Development


With 750 million people living in villages, India has the largest rural population in the world. Based on his Indian experience, Dr Kalam recommends a sustainable and inclusive development system called PURA—Providing Urban Amenities in Rural Areas—to uplift the rural masses not by subsidies but through entrepreneurship with community participation. To make his case, Dr Kalam cites the examples of individuals and institutions, in India and from across the world, who, with an entrepreneurial spirit and a burning desire to make a difference, have successfully generated and tapped into the potential of the rural masses. Fabio Luiz de Oliveira Rosa changed the face of the rural district of Palmares, Brazil, by acquiring for the farmers access to electricity and water, which effect combined with better agricultural methods led to an increase in prosperity and stemmed the migration to the cities The 123-strong Magar clan owned Magarpatta, a 430-acre plot on the outskirts of Pune, Maharashtra. In the 1990s, they organized and set up the Magarpatta city which is now home to over 35,000 residents and a working population of 65,000, and boasts of an IT park.


320 Pages | ISBN13 9780143417309
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A. P. J. Abdul Kalam
A. P. J. Abdul Kalam
Avul Pakir Jainulabdeen Abdul Kalam, b. 15 October 1931, is one of India’s most distinguished scientists. He was responsible for the development of India’s first satellite launch vehicle, the SLV-3, development and operationalization of strategic missiles and their weaponization, and for building indigenous capability in critical technologies. As Chairman of the Technology Information, Forecasting and Assessment Council (TIFAC), he guided a number of technology projects and missions to take India into the twenty-first century. The document on Technology Vision 2020 is a blueprint to make India a developed country. A.P.J. Abdul Kalam held various positions in ISRO and DRDO and became Principal Scientific Adviser to the Government of India holding the rank of a Cabinet Minister. He has the unique honour of receiving honorary doctorates from thirty universities and the country’s three highest civilian honours—Padma Bhushan (1981), Padma Vibhushan (1990) and Bharat Ratna (1997). He has done a short stint as Professor of Technology and Societal Transformation at Anna University, Chennai, and is at the halfway mark in meeting 100,000 high school students throughout the country.
Srijan Pal Singh
Srijan Pal Singh
Srijan Pal Singh studied at the Indian Institute of Management, Ahmedabad, where he won a gold medal for the best all-rounder student and was the student council head. He worked in a Naxalism-affected region in Orissa on a project to establish a transparent public distribution system using IT interventions. Srijan has actively travelled across rural India and participated in various international initiatives to study and evolve sustainable development systems. Many of his articles on sustainability and development have been published in reputed journals. Srijan is currently working with Dr Kalam to promote PURA as a sustainable development system. target
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