From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades.
Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.
Imprint: Penguin Business
Published: Nov/2022
ISBN: 9780670097623
Length : 224 Pages
MRP : ₹499.00
On the 118th birth anniversary of the Father of Aviation in India, J.R.D Tata, read this excerpt from Harish Bhat’s #Tatastories about how the man who championed the art of giving taught lessons to the world to strive for excellence. * J.R.D. Tata was the founder of Tata Airlines, which went on to become Air […]