The Driving Force

(Penguin Petit)

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Enthusiasm comes before success.’

Sounds obvious, doesn’t it? But you’d be surprised how hard it is to maintain the level of enthusiasm one has at the beginning of a project until the very end. And that is the key difference between successful people and everyone else.

Never losing sight of the target not only keeps successful people going but also becomes a driving force for those around them. Soon enough, it results in a healthy ecosystem of people who believe in lifting each other up.
In The Driving Force, Atul Magoon highlights the importance of sustained enthusiasm and encouragement, and how it is possible to deliver quality every time. A practical and useful guide, this short read is for the entrepreneur of today.