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Pitch Perfect

Pitch Perfect

How to Create a Brand People Cannot Stop Talking About

Srimoyi Bhattacharya
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What do you do when you hear of an interesting brand or person?
You Google them, and visit their website and social media. It’s their storytelling that draws you in, and what locks you down are the stories being told about them. In today’s hyperconnected, hypercompetitive reality, everyone is vying for the same space on a screen with about 10 seconds of a potential client’s attention. So what’s the secret recipe to building a sticky brand while winning over and retaining consumers?
This is where Srimoyi Bhattacharya comes in to help you get your Pitch Perfect.
With more than 25 years of experience across three continents as a top publicist and strategist, Srimoyi is the founder of Peepul Consulting, one of India’s leading brand relations agencies. Respected for her depth of experience, she is an expert at helping brands find their most effective story, find their niche positioning or scale up, build conversations and amplify that message.
In Pitch Perfect, Srimoyi parts with every insider secret to help you pitch your brand just right. Plus, she’s brought in the finest names in luxury, fashion, beauty, lifestyle, media, social media, communications, and PR to give you valuable advice on building a brand people can’t stop talking about.
Whether you are starting a label, have been running a company for decades, or building a family business, this book is for you. It tells you how to establish your brand language, identify your audience, build creative associations, host memorable events, manage a crisis and much more.
Pitch Perfect is the must-read bible on brand-building, engagement, and amplification for anyone interested in the power of PR.

Imprint: India Viking

Published: Dec/2021

ISBN: 9780670094493

Length : 324 Pages

MRP : ₹599.00

Pitch Perfect

How to Create a Brand People Cannot Stop Talking About

Srimoyi Bhattacharya

What do you do when you hear of an interesting brand or person?
You Google them, and visit their website and social media. It’s their storytelling that draws you in, and what locks you down are the stories being told about them. In today’s hyperconnected, hypercompetitive reality, everyone is vying for the same space on a screen with about 10 seconds of a potential client’s attention. So what’s the secret recipe to building a sticky brand while winning over and retaining consumers?
This is where Srimoyi Bhattacharya comes in to help you get your Pitch Perfect.
With more than 25 years of experience across three continents as a top publicist and strategist, Srimoyi is the founder of Peepul Consulting, one of India’s leading brand relations agencies. Respected for her depth of experience, she is an expert at helping brands find their most effective story, find their niche positioning or scale up, build conversations and amplify that message.
In Pitch Perfect, Srimoyi parts with every insider secret to help you pitch your brand just right. Plus, she’s brought in the finest names in luxury, fashion, beauty, lifestyle, media, social media, communications, and PR to give you valuable advice on building a brand people can’t stop talking about.
Whether you are starting a label, have been running a company for decades, or building a family business, this book is for you. It tells you how to establish your brand language, identify your audience, build creative associations, host memorable events, manage a crisis and much more.
Pitch Perfect is the must-read bible on brand-building, engagement, and amplification for anyone interested in the power of PR.

Select Preferred Format

Srimoyi Bhattacharya

Srimoyi Bhattacharya is the Founder of Peepul Consulting, a leading pan-India communications advisory firm in the luxury and lifestyle space. With about 25 years of expertise in public relations and communications across three continents, she is passionate about helping brands build their image and support their growth, with the right mix of creativity and strategy. Born and raised in Paris, where she started her career in corporate and new media PR, Srimoyi also worked in New York for several years. She founded Peepul in 2006 and chose to move to India to grow it. Srimoyi lives with her family in Goa. Follow her on @sripeepul

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Hola fellow-readers!   We are back with some new recommendations to add to your already overflowing TBR piles. This month, we have a list that we are super-excited to share with you because of how diverse and varied it is. No matter what kind of books you love, there’s something here for you, we promise. […]