How to Win an Indian Election
Politics

How to Win an Indian Election

What Political Parties Don't Want You to Know

Overview

How are political parties using technological tools like social media, messaging services, data analytics and surveys to construct effective, micro-targeted electoral campaigns? Have we entered the age of social media elections? What aids in the en masse dissemination of divisive propaganda and fake news? Can fake news be countered with facts? What does it take to win an election in India today?

Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how election strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.

Paperback

240 Pages | ISBN13 9780143446842
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Shivam Shankar Singh
Shivam Shankar Singh
Shivam Shankar Singh headed data analytics and campaigns for the Bharatiya Janata Party (BJP) for the Manipur and Tripura Legislative Assembly elections under the guidance of the party's National General Secretary, Ram Madhav. He was a Senior Research Fellow at India Foundation, and briefly worked with Prashant Kishor's company, IPAC, during the Punjab Legislative Assembly campaign. He was a Legislative Assistant to a Member of Parliament (LAMP) Fellow and has graduated from the University of Michigan, Ann Arbor, with a B.Sc. in Economics. His resignation from the BJP went viral on social media in June 2018 and was republished by various media platforms in multiple languages.
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