Publish With Us

Follow Penguin

Follow Penguinsters

Follow Hind Pocket Books

Tanishq Sets the Gold Standard

Tanishq Sets the Gold Standard

(Penguin Petit)

Harish Bhat
Select Preferred Format
<
Buying Options
Paperback / Hardback
Ebooks

All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret that Tanishq is one of the most successful jewellery stores in India today, but, at the beginning, as a first attempt at corporatizing the jewellery business, there were many challenges that the company had to face. The very first being, how could people trust a gold merchant if it was not a family business? Overcoming outdated dogmas about how a jewellery business should function, Xerxes Desai, the founder, would have to go quite a way until they could make it big in the market. In this detailed account of Tanishq’s journey, Desai tells Bhat how his company arrived at its path to success.

Read on, as Harish Bhat, brand custodian of the Tata Group, describes an account that will definitely inspire entrepreneurs, and those aspiring to become one, to create and preserve a successful business empire.

Imprint: Portfolio

Published: Sep/2013

Length : Pages

MRP : ₹15.00

Tanishq Sets the Gold Standard

(Penguin Petit)

Harish Bhat

All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret that Tanishq is one of the most successful jewellery stores in India today, but, at the beginning, as a first attempt at corporatizing the jewellery business, there were many challenges that the company had to face. The very first being, how could people trust a gold merchant if it was not a family business? Overcoming outdated dogmas about how a jewellery business should function, Xerxes Desai, the founder, would have to go quite a way until they could make it big in the market. In this detailed account of Tanishq’s journey, Desai tells Bhat how his company arrived at its path to success.

Read on, as Harish Bhat, brand custodian of the Tata Group, describes an account that will definitely inspire entrepreneurs, and those aspiring to become one, to create and preserve a successful business empire.

Buying Options
Paperback / Hardback
Ebooks

Harish Bhat

Harish Bhat, currently the brand custodian at Tata Sons, has held many roles in the Tata Group over the past thirty-four years, including as managing
director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd.

Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani.

An avid marketer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India.

Harish is an incorrigible foodie and fitness freak. His wife, Veena, is a computer professional and data scientist. They have a daughter, Gayatri, who has graduated from college and embarked on her professional career. Harish can be reached at bhatharish@hotmail.com.

More By The Author

Restless Lives

Restless Lives

Harish Bhat
Office Secrets

Office Secrets

Harish Bhat
Welcome to the World of the Tatas

Welcome to the World of the Tatas

R M Lala, Ramadorai S., Harish Bhat
#Tatastories

#Tatastories

Harish Bhat
Tatalog

Tatalog

Harish Bhat
The Curious Marketer

The Curious Marketer

Harish Bhat

Office Secrets: 7 Habits of Very Happy Managers

Imagine a world where managers not only excel at their jobs but also radiate happiness in the workplace. In Office Secrets by Harish Bhat, we uncover seven simple habits that can bring a smile to any manager’s face. From relishing a hearty lunch and planning fun weekends, to keeping presentations brief and even engaging in […]

error: Content is protected !!