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When Tata Indica was first launched, it was more than just about another car entering the Indian automobile market. It was the launch of India’s very first indigenous car, which eventually led to Tata Motors becoming one of the most trusted automobile companies in the country. Along with understanding step-by-step details about the making of the car, the book goes on to talk about how the car was received by the Indian masses, which eventually helped the growth of the Tata Group.
Read on, as Harish Bhat, brand custodian of the Tata Group, details the many snippets that aided in the creation of the car, while also discussing the political, cultural and global influence it had on the country, by helping India carve a place for itself in the automobile industry.
Imprint: Portfolio
Published: Sep/2013
Length : Pages
MRP : ₹15.00
Imprint: Penguin Audio
Published:
ISBN:
Imprint: Portfolio
Published: Sep/2013
ISBN: 9789351182993
Length : Pages
When Tata Indica was first launched, it was more than just about another car entering the Indian automobile market. It was the launch of India’s very first indigenous car, which eventually led to Tata Motors becoming one of the most trusted automobile companies in the country. Along with understanding step-by-step details about the making of the car, the book goes on to talk about how the car was received by the Indian masses, which eventually helped the growth of the Tata Group.
Read on, as Harish Bhat, brand custodian of the Tata Group, details the many snippets that aided in the creation of the car, while also discussing the political, cultural and global influence it had on the country, by helping India carve a place for itself in the automobile industry.
Harish Bhat is an avid marketer and bestselling author. This is his seventh book. Harish has worked with the Tata group for over 35 years. He is a graduate of BITS Pilani and IIM Ahmedabad. In 2022 and 2023, Forbes listed him as one of the top ten most influential Chief Marketing Officers in the world. Harish lives in Bangalore and can be contacted at bhatharish@hotmail.com.
Meet Jamsetji Tata, the icon whose big ideas helped build modern India. In Jamsetji Tata, R. Gopalakrishnan and Harish Bhat reveal how Tata’s vision turned into reality with projects like Tata Steel and the Indian Institute of Science. This compelling account explores how Tata’s relentless pursuit of excellence and self-reliance laid the foundation for India’s […]