Publish with Us

Follow Penguin

Follow Penguinsters

Follow Penguin Swadesh

The Curious Marketer

The Curious Marketer

Expeditions in Branding and Consumer Behaviour

Harish Bhat
Select Preferred Format
Buying Options
Paperback / Hardback

‘Out of curiosity comes everything’-Steve Jobs
From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.
Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.

Imprint: India Portfolio

Published: Feb/2017

ISBN: 9780143456513

Length : 344 Pages

MRP : ₹699.00

The Curious Marketer

Expeditions in Branding and Consumer Behaviour

Harish Bhat

‘Out of curiosity comes everything’-Steve Jobs
From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.
Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.

Buying Options
Paperback / Hardback

Harish Bhat

Harish Bhat is an avid marketer and bestselling author. This is his seventh book. Harish has worked with the Tata group for over 35 years. He is a graduate of BITS Pilani and IIM Ahmedabad. In 2022 and 2023, Forbes listed him as one of the top ten most influential Chief Marketing Officers in the world. Harish lives in Bangalore and can be contacted at bhatharish@hotmail.com.

More By The Author

Jamsetji Tata

Jamsetji Tata

Harish Bhat, R Gopalakrishnan
Restless Lives

Restless Lives

Harish Bhat
Office Secrets

Office Secrets

Harish Bhat
Welcome to the World of the Tatas

Welcome to the World of the Tatas

R M Lala, Ramadorai S., Harish Bhat
#Tatastories

#Tatastories

Harish Bhat
Tatalog

Tatalog

Harish Bhat

Jamsetji Tata’s Vision: Building a Nation, One Tonne at a Time

Meet Jamsetji Tata, the icon whose big ideas helped build modern India. In Jamsetji Tata, R. Gopalakrishnan and Harish Bhat reveal how Tata’s vision turned into reality with projects like Tata Steel and the Indian Institute of Science. This compelling account explores how Tata’s relentless pursuit of excellence and self-reliance laid the foundation for India’s […]

error: Content is protected !!