When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?
More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country’s three largest media firms. Murdoch’s instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene.
Imprint: Penguin Audio
Published: Dec/2019
ISBN: 9780143498759
Run time : 443 mins
The Making of Star India by Vanita Kohli-Khandekar is the story of an audacious bet on an unknown market by one of the most colorful media owners in the world. When Rupert Murdoch, executive chairman, News Corporation, bought Star TV in the early 1990s nobody knew that it would become one of the three largest […]
