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The Mouse Charmers

The Mouse Charmers

Digital Pioneers Of India

Anuradha Goyal
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The advent of the Internet has been a significant game changer. The Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path.
Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato, ImagesBazaar and IndiBlogger; how they started out, the innovations and technologies involved, their business models, and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs.

Imprint: Random Business

Published: Apr/2014

ISBN: 9788184004922

Length : 348 Pages

MRP : ₹299.00

The Mouse Charmers

Digital Pioneers Of India

Anuradha Goyal

The advent of the Internet has been a significant game changer. The Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path.
Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato, ImagesBazaar and IndiBlogger; how they started out, the innovations and technologies involved, their business models, and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs.

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Anuradha Goyal

Anuradha Goyal wears many hats to pursue her three prime passions-innovation, travel, and books. She studies business innovation, especially business models, and blogs about them. She has earlier co-authored the India Innovates Series published by CII showcasing innovations from across the country. She was a jury member for Economic Times Power of Ideas Contest in 2010. Her papers on business innovation have appeared in various journals and forums.She is one of India's leading travel bloggers, writing a popular travel blog for a decade now. Her travel story has been published as part of an anthology 'Celebrating India' and her paper on 'in-city travel' appeared in travel journal Earth. Her stories regularly appear in various print and online publications. She has close to 400 book reviews to her credit on her book reviews blog. She is a keen student of Indian art history. She regularly speaks on these topics at various conferences and institutes.In her earlier avatar she worked in the IT industry for over a decade. She studied computer applications for her master's degree and physics for her graduate degree at Panjab University. She currently lives in Goa.