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The New Rules of Business

The New Rules of Business

Get Ahead or Get Left Behind

Rajesh Srivastava
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Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend money in advertising to create awareness about your product? You don’t need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

Imprint: Penguin Portfolio

Published: Dec/2019

ISBN: 9780143446927

Length : 352 Pages

MRP : ₹299.00

The New Rules of Business

Get Ahead or Get Left Behind

Rajesh Srivastava

Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend money in advertising to create awareness about your product? You don’t need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

Select Preferred Format

Rajesh Srivastava

Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He spent over three decades as a manager in various sectors like beverages, food, commodities, personal care, and education. He was president of J.K. Helene Curtis Ltd (a Raymond Group Company). Rajesh then moved to education and became an adjunct faculty at IIM Indore and COO of S.P. Jain School of Global Management. He now works as a consultant and holds workshops for companies like Siemens, Mercedes Benz, Reliance, IE Business School (Spain), among others. Throughout his career, his writings have appeared in various publications including Outlook, Telegraph, Mid-Day, Business Standard, and Mint. This is his first book. He lives in Mumbai with his wife, Shaily, and their son, Kautuk.

Why You Need to Read About the New Rules of Business

As the business-world becomes increasingly dynamic, innovative, and experimental – the benchmarks for brand-building are changing. Playing by a set rulebook is no longer enough. There are new (and higher) expectations now, and with them come new rules of doing business. From learning to prioritize employees’ well-being to investing in products that can do their […] Read More