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The Tata Group

The Tata Group

From Torchbearers to Trailblazers

Dr. Shashank Shah
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With over 100 companies offering products and services across 150 countries, 700,000 employees contributing a revenue of US$ 100 billion, the Tata Group is India’s largest and most globalized business conglomerate.

The Tatas are known for salt, software, cars, communications, housing, hospitality, steel and gold. But how did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they maintain a brand and corporate values that are considered the gold standard?

A deepdive into the Tata universe, The Tata Group brings forth hitherto lesser-known facts and insights. It also brings you face-to-face with the most intriguing business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why wasn’t TCS listed during the IT boom? Why wasn’t Tata Steel’s Corus acquisition successful?

This definitive book tells riveting tales and provides insider accounts of the adventure and achievement, conflict and compassion, dilemmas and decisions of dozens of Tata companies.

The result of over a decade of rigorous research and interviews with more than a hundred leaders at Tata, this book decodes the Tata way of business, making it an exceptional blend of a business biography and management classic.

Imprint: India Portfolio

Published: Dec/2018

ISBN: 9780143456179

Length : 320 Pages

MRP : ₹699.00

The Tata Group

From Torchbearers to Trailblazers

Dr. Shashank Shah

With over 100 companies offering products and services across 150 countries, 700,000 employees contributing a revenue of US$ 100 billion, the Tata Group is India’s largest and most globalized business conglomerate.

The Tatas are known for salt, software, cars, communications, housing, hospitality, steel and gold. But how did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they maintain a brand and corporate values that are considered the gold standard?

A deepdive into the Tata universe, The Tata Group brings forth hitherto lesser-known facts and insights. It also brings you face-to-face with the most intriguing business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why wasn’t TCS listed during the IT boom? Why wasn’t Tata Steel’s Corus acquisition successful?

This definitive book tells riveting tales and provides insider accounts of the adventure and achievement, conflict and compassion, dilemmas and decisions of dozens of Tata companies.

The result of over a decade of rigorous research and interviews with more than a hundred leaders at Tata, this book decodes the Tata way of business, making it an exceptional blend of a business biography and management classic.

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Dr. Shashank Shah

SHASHANK SHAH is a thought leader in the
fields of corporate strategy and responsibility
with over 100 national and international
publications to his credit. A national bestselling
author, his research focuses on the pivotal
role of corporations in economic and social
value creation through visionary leadership,
stakeholder-centric decision making and
inclusive business strategies. He has been a
visiting scholar at Harvard Business School
and Copenhagen Business School; fellow
and project director at Harvard University
South Asia Institute; postdoctoral fellow at Sri
Sathya Sai Institute of Higher Learning; editor-in-
chief of Harvard University Postdoctoral
Editors Association; and consulting editor with
the Business India Group. A TEDx and Talks
at Google speaker, he has addressed scores
of prominent platforms across academia and
industry. He was a recipient of the President
of India and Governor's Gold Medals, and of
the AIMS International Outstanding Doctoral
Management Student Award. His highly
acclaimed second book, Win-Win Corporations,
was published by Penguin Random House
India in 2016.

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