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What Millennials Want

What Millennials Want

Decoding the Largest Generation in the World | A must-read to understand the largest generation of people in the world by Vivan Marwaha | Self help, Non-fiction, Penguin Books

Vivan Marwaha
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India is one of the youngest countries in the world and the generation of millennials make up for over 400 million people. This is the largest generation of people in the world.

That means that the choices and trajectory of this generation have pivotal consequences on local, regional, and global politics and economics. So the important question is: What do Indian millennials want? What are their economic aspirations and their social views? Most importantly, what makes them tick?

It’s 2021 and more than 84% of them reported having an arranged marriage, and 65% listed a government job as their top priority. So are millennials really any different from previous generations?

In What Millennials Want, Vivan Marwaha documents the aspirations and anxieties of these young people scattered across more than 30,000 kilometers in 13 Indian states. Combining an expansive dataset along with personal anecdotes, he narrates an intimate biography of India’s millennials, investigating their attitudes towards sex, marriage, employment, religion, and politics.

Imprint: India Viking

Published: Aug/2021

ISBN: 9780670092857

Length : 288 Pages

MRP : ₹599.00

What Millennials Want

Decoding the Largest Generation in the World | A must-read to understand the largest generation of people in the world by Vivan Marwaha | Self help, Non-fiction, Penguin Books

Vivan Marwaha

India is one of the youngest countries in the world and the generation of millennials make up for over 400 million people. This is the largest generation of people in the world.

That means that the choices and trajectory of this generation have pivotal consequences on local, regional, and global politics and economics. So the important question is: What do Indian millennials want? What are their economic aspirations and their social views? Most importantly, what makes them tick?

It’s 2021 and more than 84% of them reported having an arranged marriage, and 65% listed a government job as their top priority. So are millennials really any different from previous generations?

In What Millennials Want, Vivan Marwaha documents the aspirations and anxieties of these young people scattered across more than 30,000 kilometers in 13 Indian states. Combining an expansive dataset along with personal anecdotes, he narrates an intimate biography of India’s millennials, investigating their attitudes towards sex, marriage, employment, religion, and politics.

Select Preferred Format

Vivan Marwaha

Vivan Marwaha is a user researcher who works on technology projects in emerging markets. A millennial himself, he cares deeply about understanding India and its future through its youth. He has lived and worked in New Delhi, Los Angeles, Washington DC, and Buenos Aires, and has written for the Washington Post, New Statesman, Mint, and Times of India, among other publications.

Why we need to start talking about Indian millennials

India is one of the youngest countries in the world, thanks to its population of over 400 million millennials. Being in such great numbers shows how this demographic makes their country a huge well of untapped potential. What is it that makes millennials the true influencers, and what is their greatest obstacle? In this interview, […]