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What’s Your Story?

What’s Your Story?

The Essential Business Storytelling Handbook

Adri Bruckner
,
Anjana Menon
,
Marybeth Sandell
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The world sends more than 300 billion emails every day. It reads 500 million tweets a day. There are 1.7 billion websites and 600 million blogs. Five hundred hours of video are uploaded to YouTube every minute. Why is your story the one that should be remembered?
The big secret to turning your message into a great story is to think like a journalist and storyteller, and speak to your audience. In this book, you’ll learn the fundamentals of story structure for corporate news-headlines, context, quotes, data and visuals. Follow these guidelines and your story will be compelling and memorable.
This is a very interesting book on corporate storytelling, with an added chapter on crisis communication-very relevant for COVID-19 times. Adri Bruckner is an award-winning crisis communications expert, which makes the content more compelling.

Imprint: India Portfolio

Published: Jul/2021

ISBN: 9780670094875

Length : 240 Pages

MRP : ₹399.00

What’s Your Story?

The Essential Business Storytelling Handbook

Adri Bruckner
,
Anjana Menon
,
Marybeth Sandell

The world sends more than 300 billion emails every day. It reads 500 million tweets a day. There are 1.7 billion websites and 600 million blogs. Five hundred hours of video are uploaded to YouTube every minute. Why is your story the one that should be remembered?
The big secret to turning your message into a great story is to think like a journalist and storyteller, and speak to your audience. In this book, you’ll learn the fundamentals of story structure for corporate news-headlines, context, quotes, data and visuals. Follow these guidelines and your story will be compelling and memorable.
This is a very interesting book on corporate storytelling, with an added chapter on crisis communication-very relevant for COVID-19 times. Adri Bruckner is an award-winning crisis communications expert, which makes the content more compelling.

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Adri Bruckner

Adri Bruckner is a creative communications professional with experience in journalism at Dow Jones Newswires, Bloomberg News, and business and travel magazines, as well as in PR at Edelman, the world's largest independent agency. As director of communications at Central European University, Bruckner won an award for crisis communications excellence for her work defending the Budapest-based university against a government attack. Now based in Barcelona, she develops comprehensive communications strategies for corporates and non-profits, and leads implementation, creating content for websites, social media, print publications, presentations and sales materials, ensuring consistent messaging across channels. A native English speaker fluent in Hungarian and proficient in Dutch, French and Japanese, Bruckner is also a translator and proofreader who has lived in seven countries.

Anjana Menon

An award-winning former business journalist, Anjana Menon is a storyteller and content strategist who crafts engaging content from documentaries, change communications to sustainability reports, working across multiple formats from traditional publishing to the internet and video. A frequent speaker at global conferences such as Global Entrepreneurship Summit, Menon is often called upon as a jury member for entrepreneurship and strategy awards. She is a columnist for the editorial page of the Economic Times, one of India's top business newspapers, and has worked in cities such as Singapore and London. She has covered the world's biggest stories for Bloomberg and anchored prime-time television news. She was also a founder editor for Mint, India's second-largest business newspaper. She is currently based in Delhi and London.

Marybeth Sandell

In her two decades at Bloomberg, Marybeth Sandell managed multiple news bureaus in Europe, including the anchor office in London, trained reporters and editors in more than a hundred newsrooms. She led teams that taught reporters around the world how to discover stories in numbers, how to tell those stories, how to visualize them and how to produce content across multiple platforms, including TV, radio, the internet and the mobile. Today, she advises multinational companies on how to improve the quality and consistency of their storytelling and teaches non-profits how to use data and content to promote their causes and fundraise. She also teaches data visualization and content creation at an educational start-up in Barcelona, following on her work as a professor of communications at the University of North Carolina. She is currently based in Stockholm.