Why I Stopped Wearing My Socks

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By the time he was twenty, Alok Kejriwal had his life pre-planned for him. He would inherit the family’s socks manufacturing business and be the hard-working, money-minting, quintessential Marwari businessman, forever. Except that it didn’t turn out that way. A few years after surviving the family set-up, something turned up that sent Alok on a completely different career path: the Internet! A crazy business idea Alok had turned out to be a winner. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs and out-of-the-box thinking decided the real winners.
Why I Stopped Wearing My Socks is Alok’s real-life story of starting up a business. It traces his roller-coaster ride as an aspiring entrepreneur, traversing through a variety of business ideas in the family business up to his big breakthrough as one of India’s first entrepreneurs to tap the power of the Internet. It details the amazing success of Mobile2win, a venture eventually acquired by the Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers. Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspirational as well as a practical guide to emerging a winner.