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Why I Stopped Wearing My Socks

Why I Stopped Wearing My Socks

Alok Kejriwal
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By the time he was twenty, Alok Kejriwal had his life pre-planned for him. He would inherit the family’s socks manufacturing business and be the hard-working, money-minting, quintessential Marwari businessman, forever. Except that it didn’t turn out that way. A few years after surviving the family set-up, something turned up that sent Alok on a completely different career path: the Internet! A crazy business idea Alok had turned out to be a winner. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs and out-of-the-box thinking decided the real winners.
Why I Stopped Wearing My Socks is Alok’s real-life story of starting up a business. It traces his roller-coaster ride as an aspiring entrepreneur, traversing through a variety of business ideas in the family business up to his big breakthrough as one of India’s first entrepreneurs to tap the power of the Internet. It details the amazing success of Mobile2win, a venture eventually acquired by the Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers. Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspirational as well as a practical guide to emerging a winner.

Imprint: Penguin Business

Published: Jul/2022

ISBN: 9780143459088

Length : 204 Pages

MRP : ₹299.00

Why I Stopped Wearing My Socks

Alok Kejriwal

By the time he was twenty, Alok Kejriwal had his life pre-planned for him. He would inherit the family’s socks manufacturing business and be the hard-working, money-minting, quintessential Marwari businessman, forever. Except that it didn’t turn out that way. A few years after surviving the family set-up, something turned up that sent Alok on a completely different career path: the Internet! A crazy business idea Alok had turned out to be a winner. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs and out-of-the-box thinking decided the real winners.
Why I Stopped Wearing My Socks is Alok’s real-life story of starting up a business. It traces his roller-coaster ride as an aspiring entrepreneur, traversing through a variety of business ideas in the family business up to his big breakthrough as one of India’s first entrepreneurs to tap the power of the Internet. It details the amazing success of Mobile2win, a venture eventually acquired by the Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers. Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspirational as well as a practical guide to emerging a winner.

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Alok Kejriwal

Born and brought up in Mumbai, Alok Kejriwal is a serial digital entrepreneur and is currently the CEO and co-founder of Games2win. His first two companies, contests2win.com and Mobile2win, pioneered digital gaming and promotions in the world. The Walt Disney Co. later acquired Mobile2win.

Besides being a businessperson, Alok is an Art of Living teacher and regularly facilitates meditation and breath workshops. He has been meditating for the last thirty years.

Alok's first book, Why I Stopped Wearing My Socks, was a bestseller and won the C.K. Prahalad Best Business Book prize at the Bangalore Business Literature Festival in 2019. Alok is also a motivational speaker and has spoken at various corporate conferences, as well as at the Wharton School and the Harvard Business School, and many of the IIMs and IITs.

Alok takes a keen interest in mentoring emerging entrepreneurs and writes a popular daily blog #dhandhekibaat on Facebook and LinkedIn.

Website: http://therodinhoods.com
Twitter: https://twitter.com/rodinhood
LinkedIn: https://www.linkedin.com/in/alokkejriwal/
Instagram: https://www.instagram.com/rodinhood/
Email: alok@rodinhood.com

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