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Amrita Shah is a journalist and writer. She has worked for Time magazine, edited Debonair and Elle and been a contributing editor with The Indian Express. She is the author of Hype, Hypocrisy & Television in Urban India and Ahmedabad: A City in the World. She is an alumna of the Institute for Public Knowledge, New York University and visiting faculty at the Centre for Contemporary Studies, Indian Institute of Science,Bengaluru.