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Before becoming a full-time author, Aritra Sarkar spent many years in the corporate world. He worked for two years in marketing research at The Wall Street Journal in New York (1999–2001) and then spent a decade working on corporate strategy at the ABP group in Kolkata. In 2014, he rolled up his sleeves and became an entrepreneur, launching MeVero, the world’s first passion-based social networking platform. Aritra has currently focused all his energies into literary pursuits and spiritual growth. He is an NYU graduate and is passionate about tennis, fitness, travelling, books and movies.