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Dr Deepak Dhayanithy is associate professor of Strategic Management at IIM Kozhikode. He has been at IIM Kozhikode since 2011, offering and teaching elective courses to MBA and PhD students on sports, analytics, decision-making, poker and strategy. His research includes sports phenomena and the natural environment. During the first decade of this century, he completed his PhD (Fellow, IIM Lucknow) and witnessed the unfolding of the sub-prime crisis from his perch in the sub-prime mortgages industry. In the 1990s he studied architecture and worked as an architect before turning to management studies.