Dheeraj Sharma

Dheeraj Sharma (Author)
Dheeraj Sharma is a professor and chairperson of marketing
at the Indian Institute of Management, Ahmedabad.
Sharma earned his doctoral degree with a major in marketing
and a double minor in psychology and quantitative analysis
from Louisiana Tech University, US A. He has taught and
presented research papers at numerous education institutions
in North America, Europe and Asia.
Sharma has authored over hundred papers and five
books on marketing, consumer behaviour, B2B marketing
management, cross-cultural research and leadership. He
has four upcoming books on international business, sport
marketing management, healthcare and talent management
in India.

Narayan Singh Rao (Author)
The co-author, Narayan Singh Rao, was a PGPX student
at IIM-Ahmedabad. He is the founder and CEO of the
start-up, The Indian Iris.