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Srimoyi Bhattacharya is the Founder of Peepul Consulting, a leading pan-India communications advisory firm in the luxury and lifestyle space. With about 25 years of expertise in public relations and communications across three continents, she is passionate about helping brands build their image and support their growth, with the right mix of creativity and strategy. Born and raised in Paris, where she started her career in corporate and new media PR, Srimoyi also worked in New York for several years. She founded Peepul in 2006 and chose to move to India to grow it. Srimoyi lives with her family in Goa. Follow her on @sripeepul