Publish with Us

Follow Penguin

Follow Penguinsters

Follow Penguin Swadesh

Venkat Ramaswamy

Venkat Ramaswamy is a professor at the Ross School of Business, University of Michigan, contributing to innovation, strategy, marketing, branding, IT, operations and organizational behaviour. His scholarly work (over 40,000 Google Scholar citations) and practical ideas have earned global recognition. In 2004, alongside C.K. Prahalad, he introduced the idea of Co-Creation in the bestseller, The Future of Competition, reshaping value generation through interactive experiences and collaboration. His ideas evolved into transformative practices leveraging digital engagement platforms and multi-stakeholder interactions, detailed further in The Power of Co-Creation (2010) and The Co-Creation Paradigm (2014). Venkat holds degrees from the Wharton School of the University of Pennsylvania and IIT Madras.

Krishnan Narayanan is the co-founder and president of itihaasa Research and Digital, where he studies emerging technologies and innovations. Previously, he was a member of the Infosys Labs Management Council. He is an award-winning author of Against All Odds: The IT Story of India (2022) and Empowering India: Ideas for Action by Scientists and Engineers (2023), and has co-chronicled the world’s largest oral history of Indian IT. Krishnan serves as founding Board member of AquaMAP water centre, adviser to the Global Learning Council, and teaches and researches at IIT Madras and its Centre for Responsible AI. Krishnan holds degrees from IIT Madras and XLRI Jamshedpur.

Books by the author

The Co-Intelligence Revolution

The Co-Intelligence Revolution

Venkat Ramaswamy, Krishnan Narayanan
error: Content is protected !!