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Established in 1969, World Wide Fund for Nature-India (WWF India) is one of the country’s largest and most respected conservation organizations. WWF India is a part of the WWF International network, which has a presence in over 100 countries across our planet. Historically, WWF India started as a wildlife conservation organization with a focus on protecting particular species of wild flora and fauna. Over the years, however, its perspective has broadened to reflect a more holistic understanding of the conservation issues that the country faces today, such as the survival of species and habitats, climate change, sustainable livelihoods, sustainable business practices and environmental education. An initiative of WWF India and TRAFFIC India, Wild Wisdom is India’s only international-level wildlife quiz.