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Established in 1969, World Wide Fund for Nature-India (WWF-India) is one of the largest and most respected conservation organizations in the country; it is part of WWF-International which has a presence in over 100 countries across our planet. Historically, WWF-India started as a wildlife conservation organization with a focus on protecting particular species of wild flora and fauna. Over the years, however, their perspective has broadened to reflect a more holistic understanding of conservation issues that the country faces today-such as the survival of species and habitats, climate change and environmental education.
An initiative of WWF-India and TRAFFIC India, Wild Wisdom is India’s only national-level wildlife quiz.