Here’s a fact: Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
And here’s one more: You don’t need to spend money in advertising to create awareness about your product any longer. The new rule is: invest in making your product so good that it does its own marketing. New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.
Rajesh Srivastava’s new book, The New Rules of Business unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps.
He says, “The rules of business have well and truly changed. The New Rules of Business will introduce you to new thoughts, ideas, tools, techniques, and frameworks which will help you come up with impactful answers to business challenges.”
But first, let’s meet the author!
Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore, and has over three decades of corporate and academic experience.
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At United Spirits (now Diageo India), he played a significant role in creating some of India’s most recognized, beloved and enduring alcohol brands that include McDowell’s Signature, Royal Challenge, Bagpiper and Blue Riband Duet.
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He later became the president of J.K. Helen Curtis Ltd, where he re-energized the company and the deodorant category by relaunching Park Avenue deodorant as a perfume. Today, ‘perfume’ has become a generic benefit for the deodorant category.
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Since 2008, he has directed his focus towards teaching and conducting corporate workshops. As an educator, he has taught at IIM Indore and S.P. Jain School of Global Management.
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As a corporate trainer, he has worked with prestigious companies like Siemens India, Mercedes-Benz Research Centre and Rehance Industries, amongst others.
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Throughout his career, his writings have appeared in various publication, including Outlook, the Telegraph, Mid-Day, Business Standard and Mint.
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He lives in Mumbai with his wife, Shaily, and their son, Kautuk. This is his first book.
Compellingly written with several anecdotes, The New Rules of Business is a gripping book full of incredible insights. Get your copy now!
