Books meet lifestyle with practical, eco-friendly designs that celebrate storytelling
Penguin, the leading publishing house in the country, is thrilled to announce the launch of its new range of branded merchandise, marking a return to lifestyle products for the first time in over a decade. The collection, featuring canvas tote bags and a variety of notebooks, was unveiled on Sunday at a one-of-a-kind event held at the Kiran Nadar Museum of Arts in Saket, Delhi. Attendees enjoyed engaging activities such as an art workshop to customise tote bags and a unique silent reading session amidst the museum’s exhibitions.
This new line of products is designed to be both functional and reflective of the joy of storytelling. The tote bags and notebooks not only serve as practical companions for everyday use but also make thoughtful gifts and collectable items for book lovers.
‘More than just practical items, this range reflects the joy of storytelling,’ said Pallavi Narayan, General Manager- Communications, Penguin Random House India. ‘By creating products that speak to the essence of our brand, we are fostering deeper connections with our readers. It’s not just about expanding our range of products, but about offering a way for Penguin to become an integral part of their daily lives. This launch reinforces our commitment to sustainability and our vision of creating meaningful, long-lasting relationships with consumers.’
The products in the collection are made from sustainable materials, in line with Penguin’s commitment to minimizing environmental impact from production to packaging. Every detail has been thoughtfully designed to make these items stylish, practical, and eco-friendly. The tote bags feature back pockets for extra utility, and the notebooks are created with flat-lay ergonomics, ensuring ease of use for daily activities.
Penguin has introduced three distinctive design series that celebrate different aspects of book-loving and self-expression:
Read Inhale Grow Exhale Series: Appeals to readers who take pride in their bookish identity.
Mine is a Story Series: Represents self-discovery and forming connections with like-minded individuals.
Full of Stories Series: Symbolizes the power of storytelling and the beauty of self-expression.
This collection aims to foster a sense of community among readers and expand Penguin’s presence in their daily lives. More than just merchandise, these pieces are intended to be part of the reader’s personal journey and expressions of their love for books.
The launch event, held in association with the book and cultural club Seedz, took place at the Kiran Nadar Museum of Arts in Saket, Delhi, on a Sunday evening. It featured an array of engaging activities designed to immerse attendees in the creative spirit of the new merchandise. One of the highlights was an art workshop where participants could customize the tote bags they purchased. In addition, those who bought tote bags were treated to a free book haul, where they could select as many books as they liked. Attended by over 100 people, the museum was opened exclusively for the group, allowing them to enjoy a serene silent reading session amidst the museum’s exhibitions. Attendees appreciated the uniqueness of the event, which blended art, culture, and books in an unforgettable experience. The response was overwhelmingly positive, with many enjoying the thoughtfully curated activities and the opportunity to connect with like-minded book lovers in such a creative space.